What is Winning with Relationship Selling?
Winning with Relationship Selling is Dale Carnegie's sales training program. It teaches a relationship-based sales process covering prospecting, building trust, uncovering real needs, presenting solutions, handling objections and gaining commitment. Dale Carnegie Queensland delivers it in Brisbane, live online and in-house for sales teams.
Who is this sales training for?
The program is for anyone responsible for winning or growing business, not only people with sales in their job title.
- Sales professionals
- Business development and account managers
- Business owners who sell
- Professional services staff who win work
What will you learn?
By the end of the program, participants are able to:
- Build trust and credibility with buyers faster
- Prospect with confidence and reach decision makers
- Ask better questions to uncover real needs
- Present solutions in terms of value, not features
- Handle objections calmly and constructively
- Gain commitment and build long-term client relationships
How is the program delivered?
| Process | A structured, relationship-based sales process from first contact to commitment. |
|---|---|
| Delivery | In person in Brisbane, live online, or in-house for your sales team. |
| Best for | Anyone responsible for winning or growing business. |
When does Winning with Relationship Selling run?
There are no public dates scheduled in Brisbane right now. Winning with Relationship Selling runs in-house for teams on dates that suit you. Register your interest and we will let you know when the next public program is set.
Why does relationship selling work?
Buyers are better informed and more sceptical than ever. High-pressure tactics erode trust, while salespeople who take a genuine interest in the buyer's goals earn repeat business and referrals. Relationship selling turns that principle into a clear, repeatable process your team can use on every call.
Frequently asked questions
Is this sales training only for salespeople?
No. Anyone who wins or grows business benefits, including business owners, account managers, engineers, accountants and other professionals who need to build client relationships.
What makes relationship selling different?
Relationship selling focuses on earning trust and understanding the buyer's needs before presenting a solution. It avoids high-pressure tactics, which leads to stronger relationships, repeat business and referrals.
Can the sales training be tailored to our industry?
Yes. When delivered in-house, we tailor examples, role plays and practice scenarios to your products, buyers and sales cycle.