Why Dale Carnegie?
About Dale Carnegie Queensland
We help Queensland people and organisations build confidence, lead with influence and communicate with impact, using a method refined for more than a century and delivered by a local team that knows Queensland business.
Who is Dale Carnegie Queensland?
Dale Carnegie Queensland is the Queensland franchise of Dale Carnegie Training, operated by William Farmer and Associates Pty Ltd and led by Managing Director William Farmer. We deliver public programs in Brisbane, in-house corporate training across Queensland and live online training in leadership, communication, presentations, sales and customer service.

Managing Director
William Farmer
Senior Trainer, Executive Coach and Keynote Speaker
William has been involved with Dale Carnegie since his early twenties. He found his calling with the New Zealand franchise in 1997 and has been part of Dale Carnegie Australia since 2013. Across 35 years he has worked with more than 35,000 people, and he is certified to deliver every Dale Carnegie program.
Today William works closely with CEOs, business owners and general managers who want to move their organisations to a new level using the most powerful tool they have: their people. He also designs customised programs for corporate clients and delivers programs created specifically for school students and young adults.
- Three-time Dale Carnegie Asia Pacific franchise award recipient
- 25+ years as a multi-course certified Senior Trainer and Executive Coach
- Queensland Department of Education preferred supplier for 5+ years
- Certified in human relations, leadership, presentation skills, change management, employee engagement and more
More than a century of helping people reach their potential
Dale Carnegie began with a simple belief: confidence and people skills can be learned. More than a hundred years later, that belief still guides every program we deliver.
- 1912
Dale Carnegie teaches his first public speaking class in New York, helping everyday professionals find their voice.
- 1936
How to Win Friends and Influence People is published. It becomes one of the best-selling books of all time.
- 1997
William Farmer joins the Dale Carnegie franchise in New Zealand, beginning decades of leadership work across the region.
- 2013
William joins Dale Carnegie Australia, bringing his experience to Queensland organisations.
- Today
Dale Carnegie Queensland serves businesses, government, schools and associations across Queensland, in person and live online.
How we show up for every client
Our Queensland team
A local team behind every program
A Brisbane-based team handles partnerships, client relations, events, delivery and participant support, so the experience is seamless from first conversation to final session.
Partnerships
Working with industry bodies, chambers and associations to bring training to their members.
Client relations
Following through with participants and managers so learning turns into results.
Events and delivery
Coordinating venues, schedules and live online sessions across Queensland.
Participant support
Helping every participant before, during and after their program.
Timeless principles
The ideas behind everything we teach
Become genuinely interested in other people.
Dale Carnegie
Remember that a person's name is to that person the sweetest and most important sound in any language.
Dale Carnegie
Begin in a friendly way.
Dale Carnegie
Transform Your Perspective.
Ready to transform your perspective?
Book a free, no-obligation conversation with our Queensland team. We will help you find the right program for you or your people.
